Professional Portfolio
In over a decade as a freelance copywriter and editor, I’ve worked with big-name brands like Walmart, Verizon, and Vox, as well as startups like Humane, Guideline, and Gusto. I've led brand development and naming exercises, content marketing, scriptwriting, and more. To me, these are all different expressions of the same idea: you have a vision, and I have 26 letters at my disposal to bring it to life (and an occasional emoji). ​I’m a self-starter, a born brainstormer, and I thrive in new and ever-changing environments where adaptation is key.
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Since 2024, I've been a full-time Senior Copywriter at Deutsch, where I lead e-commerce messaging across Verizon's value brands (Straight Talk, Visible, Tracfone, Total Wireless, Simple Mobile, Walmart Family Mobile, and Verizon Prepaid). As you can imagine, this involves toggling between many different workstreams and brand voices every day, as well as interfacing with various platforms and partners, such as Apple, Meta, Amazon, Walmart, Target, Samsung, Nascar, UFC, Mattel, and more.
Below are selected samples of my work, but you're welcome to contact me for more.
For this collaboration with media partner Big Happy, I worked with a select team of strategists and designers to concept and create an augmented reality placement for Straight Talk. A sunrise banner led users to an "outdoor" camping experience, where the benefits of Verizon's nationwide 5G could be enjoyed.
Though their demographic skews older, Tracfone wanted to capitalize on the Barbie craze while embracing the holiday season. The result was a very pink reimagining of their brand expression that playfully appealed to gift-giving and explained the offer with clarity.
One of several videos I scripted for Walmart Connect.
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This season, Walmart kicked off an omnichannel campaign to give PepsiCo products a Big Game win...
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One of several videos I scripted for Walmart Connect.
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It takes unparalleled power to make a meaningful connection....
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I collaborated with Vox to create a heat map of Highland Park accounts in San Francisco, and celebrate their whisky while providing a useful and entertaining read.
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May your thirst for bold and unexpected flavors be satisfied....
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You’re flying solo over Europe, on a mission to neutralize Nazi targets. It’s the middle of the night, you’re 30,000 feet above the ground, and it is absolutely freezing. But it’s okay, because you’re wearing a jacket designed by the US military specifically for this situation.
Today’s bomber jacket is a hybrid of flight jackets worn by American pilots in the world wars and the even older letterman jacket.
One day, it just happened: you started scrolling through home listings and following dream-house accounts on Insta, but the thought of actually buying a home fills you with anxiety. Fear no more with Tomo. We’ve streamlined the home-buying process by combining great mortgage rates and talented real estate agents. Say hello to Tomo, goodbye to hassle.
The working capital loan program is designed to benefit U.S. Exporters and their suppliers through accounts receivable financing. The Ex-Im Bank provides a guarantee to a commercial bank, which bears the full faith and credit of the United States.
HOME is a celebration of the 25th Anniversary of Miami Childrens Theater/Miami Stage Company. For a quarter of a century, MCT has been providing youth with a supportive place to grow into tomorrow’s leaders. While youth theaters across the nation struggle to raise participation numbers in under-served communities, MCT has a long history of inclusiveness and has never denied a child access to an activity for financial reasons.
